Account Executive

Position:       Account Executive

Account Service Job Responsibilities:

  • Primary responsibility involves day-to-day client activities, communication, including client phone calls and emails, as well as managing creative and project deadlines to ensure continued progress of client workflow
  • Involvement in client strategy sessions and development of integrated marketing plans for presentation to the client
  • Gather and assemble background information and analyses as needed in development of creative and project briefs
  • Provide input in planning stages as requested
  • Execution and oversight of all approved client marketing programs or special projects
  • Preparation of client correspondence and presentations
  • Proofreading of copy and artwork, seeing that all work meets agency approval process before being presented to client
  • Make sure all projects proceed according to plan and deadlines, drawing attention to potential problems before they occur
  • Management and update of prospect/customer contact information into company CRM
  • Generate and provide project estimates to prospects and customers in an accurate and timely manner
  • Perform accurate job detail input into agency’s project management system for daily processing and tracking of work
  • Act as host/hostess for client visits and make sure all meeting preparation is complete
  • Provide support for and execution of all agency marketing activities such as special events, social media, website updates and press releases
  • Represent agency at industry and community events
  • Reports to the President

New Business Development Job Responsibilities:

  • Coordinates projects/jobs for smooth, efficient operation of new business effort including emails, paid search marketing, inbound marketing, newsletters, direct mail, industry research reports and other identified self-promo campaigns
  • Uses client resource management platform to maintain detailed information documenting all contacts with each prospect including mailings, calls, appointments and correspondence; records all research, reports, sales information or other materials used in selling the agency to each prospect
  • Maintains a new business prospect database including primary, secondary and general target prospects and regularly updates all contact information for email and mailing database
  • Looks for new business leads by building contacts with selected industry trade publications/organizations, business and civic group involvement
  • Meets with agency team members to keep them informed of new business activities and opportunities and to request assistance on any specific needs
  • Acts as point of contact for any incoming referrals or inquiries for potential new clients or projects


  • Bachelor degree required. Marketing or Communications degree preferred.
  • Minimum of 2 – 3 years experience within agency environment.
  • Other required skills:
    • Strong work ethic
    • Excellent written/oral communication and presentation skills
    • Proven ability to meet deadlines and juggle multiple projects within fast-paced workplace
    • Able to work well independently and within team environment

Please send resumes to Michelle Ledford, Principal/President.