allen reed

Principal / Executive Creative Director

As one of the Principals and the Executive Creative Director at MADE, Allen is hands-on—designing, writing, and leading talented creatives to ensure that clients’ brand identities align with their brand messages. After receiving his degree in something once called “commercial art” from Tampa Technical Institute in 1990, Allen belly-flopped into his creative career and hasn’t come up for air, yet. He satisfies his artistic passion and hones is reputation by helping brands visually communicate their uniqueness through smart, compelling design.

Throughout his twenty-five-plus years in branding and advertising, Allen has worked with a diverse range of local, state, national and international brands including CenterState Bank, Saddle Creek Logistics Services, Publix Super Markets, Disney Theme Parks, Progressive Insurance and Anheuser-Busch.

Allen is a recipient of the American Advertising Federation’s Ad Man of the Year Award and the prestigious Silver Medal Award, numerous advertising industry awards, and is Past-President and a current board member of the American Advertising Federation Polk County.

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