Naming, Logo and Print Collateral

As a new wealth management firm launching in California, this company turned to us to develop their new brand. Included in this branding was creation of a name, logo, website and printed materials. Their name, Entruity, derives from the words “entrust” and “ingenuity”; two of the attributes they wanted to communicate to their clients. The [...]


Entruity Wealth, a wealth management firm in California, turned to MADE to develop their new name, logo, website and other print collateral. Their name and brand identity communicate the trust and ingenuity important to their clients. MADE designed a website to provide a brand-reflective online presence that demonstrates their experience, expertise and offerings. AMERICAN ADVERTISING [...]