brand manager.

POSITION: BRAND MANAGER

Account Service Job Responsibilities:

• Primary responsibility involves day-to-day client activities, communication, including client phone calls and emails, as well as managing creative and project deadlines to ensure continued progress of client workflow.
• Involvement in client strategy sessions and development of integrated marketing plans for presentation to the client.
• Gather and assemble background information and analyses as needed in development of creative and project briefs.
• Provide input in planning stages as requested.
• Execution and oversight of all approved client marketing programs or special projects.
• Development of content according to clients’ marketing plans including blogs, social media, content campaigns, and email marketing.
• Preparation of client correspondence and presentations.
• Proofreading of copy and artwork, seeing that all work meets agency approval process before being presented to client.
• Make sure all projects proceed according to plan and deadlines, drawing attention to potential problems before they occur.
• Management and update of prospect/customer contact information into company CRM.
• Generate and provide project estimates to prospects and customers in an accurate and timely manner.
• Perform accurate job detail input into agency’s project management system for daily processing and tracking of work.
• Act as host/hostess for client visits and make sure all meeting preparation is complete.
• Provide support for and execution of all agency marketing activities such as special events, social media, website updates and press releases.
• Represent agency at industry and community events.
• Reports to the President.

New Business Development Job Responsibilities:

• Coordinates projects/jobs for smooth, efficient operation of new business effort including emails, paid search marketing, inbound marketing, newsletters, direct mail, industry research reports and other identified self-promo campaigns.
• Uses client resource management platform to maintain detailed information documenting all contacts with each prospect including mailings, calls, appointments and correspondence; records all research, reports, sales information or other materials used in selling the agency to each prospect.
• Maintains a new business prospect database including primary, secondary and general target prospects and regularly updates all contact information for email and mailing database.
• Looks for new business leads by building contacts with selected industry trade publications/organizations, business and civic group involvement.
• Meets with agency team members to keep them informed of new business activities and opportunities and to request assistance on any specific needs.
• Acts as point of contact for any incoming referrals or inquiries for potential new clients or projects.

Qualifications:

• Bachelor degree required. Marketing or Communications degree preferred.
• Minimum of 3 – 5 years experience within agency environment or within marketing department of an organization.
• Other required skills:
  • Strong work ethic.
  • Excellent written/oral communication and presentation skills.
  • Ability to write content according to clients’ brand voice, marketing objective and target audience.
  • Proven ability to meet deadlines and juggle multiple projects within fast-paced workplace.
  • Able to work well independently and within team environment.
• Experience with HubSpot, WordPress and paid social is a plus.

If you meet these qualifications and are interested in joining our crew, please submit your resume to Michelle Ledford.