Core Values Video Series
CenterState wanted a video series to visually express their Core Values that guide the way they do business, empower employees and engage with the communities they serve. The following full-length videos were used for training and recruiting, while condensed versions were promoted on social media and aired as television commercials.
As Florida’s largest, privately-held bank and with their growth into Georgia and Alabama, CenterSate needed to refresh their twenty-something-year-old branding. At the top of the list was a new logo family, color palette and typography, and a fresh print ad campaign focused on their Core Values.