To celebrate Saddle Creek Logistics Services’ 50th Anniversary, we designed a special anniversary logo and a series of both internal and external campaign executions to help them with their celebration. A featured campaign direct mail included a custom designed music download card shaped like a 45 record that featured top Billboard hits from 1966. The album cover design shared a special message about the accomplishments of Saddle Creek Logistics Services from the past 50 years. Other elements included an oversized banner featuring the logo atop photos of every Saddle Creek employee that hung in every location across the United States, as well as internal posters and invitations for planned celebrations.