We were approached by a client whose son had an idea for a business and needed a brand to bring it to life.

The concept was a sports card company focused on selling online through a website and live auctions. He came to us with a name, a clear product focus, and a vision to grow it into something much bigger—potentially even a storefront one day. From the start, it was clear this wasn’t just a passing idea. He was already thinking through the customer experience…how people would feel when they received their cards, right down to the packaging.

So we approached this like any other branding project. We led a full discovery session, explored brand personality and positioning, and developed logo concepts designed to feel energetic, trustworthy, and built for a serious collector audience. And throughout the entire process, he showed up like a true business owner.

The best part? He’s only 9 years old.

Projects like this are a reminder that great ideas don’t have an age—and we’re proud to have helped give this one a strong foundation. We can’t wait to see where Preston’s Card Collective goes next.