Saddle Creek Logistics Services wanted a memorable way to introduce their new CEO while honoring the company’s strong legacy. Inspired by the new CEO’s likeness, we created a custom LEGO-style minifigure that reinforced the message of building on the solid foundation already in place. Paired with thoughtful messaging about the next chapter of leadership, the mailer celebrated both the excitement of new leadership and the strength of everything built before it—one brick at a time.
