Develop a brand identity that showcases your business’ personality to your customer through essential elements like logo, colors, fonts, and a distinct style to stand out and stay memorable.
Your brand identity should be a visual interpretation of your brand personality. It reflects how you want to be perceived and the experience you want your customers to have as they engage with your business.
Some of the essential parts of your brand identity include your logo, a color palette, fonts, and a graphic and/or photography style that is unique to your organization. The goal is to stand out while also staying fresh and top-of-mind.