Effective marketing hinges on measuring results through identified success metrics, including website sessions, form submissions, social media reach, and email engagement, providing insights for improvement and successful strategies tailored to your target audience.


Peter Drucker said it best, “You can’t manage what you don’t measure.”

Your marketing plan could be failing miserably or be achieving great success, but you won’t know it unless you are measuring its results. Determining which metrics will indicate success is one of the most important parts of a marketing campaign. Yet, it is also one of the most overlooked. From the number of website sessions and form submissions to social media reach and email clickthrough rates, this data will reveal where you have opportunities for improvement and which tactics resonate most with your target audience.

Click-Through Rate

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