A strong business name is the cornerstone of your brand’s value, creating an emotional connection with customers and gaining importance in the digital realm, where aligning online presence with your name is recommended for customer ease.


The name of your business, organization or product is the foundation of your brand and can add significant value to your company if you ever consider selling or franchising in the future.

Business names provide a first impression with your customers and begin to evoke an emotional connection to your brand. It does not communicate the full story of your company, but it begins to tell the story.

The name of your business becomes even more important in the digital world. For the ease of your customers, it is recommended that your website domain address and social media handles be an exact match (or are as close as possible) to your business’ name.

Retail Locations

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    Lakeland Chamber of Commerce
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