Whether you need a small, single-page microsite or a large, multipage custom website, your website is a key marketing tool that should prioritize a user-friendly experience with clear navigation, relevant and helpful content, and mobile responsiveness.
When a visitor is on your website, do they have a great experience? With website traffic constantly on the rise, a user-friendly and intuitive website is more important than ever.
Clear navigation, direct headlines, up-to-date content, and responsive mobile design are of the utmost importance. But, in addition to all these components, make sure your website is an engine for all your marketing efforts.
Consider what actions a visitor will take on your site to begin their buyer’s journey with you. Determine how you can capture their contact information and gauge interest by tracking their website activity.