Previously known as Family Fundamentals, United Way of Central Florida asked us to rebrand the organization with the primary directive to make eight words fit into a logo. We accepted the challenge and successfully created an identity system, brand guidelines and stationery along with signage and a multi-dimensional mural for the new facility. The Carol Jenkins Barnett United Way Children’s Resource Center is a community-based learning and resource center that provides classes, playgroups, workshops, developmental checkups, community activities, and support for parents, expectant parents, and caregivers of children aged 0-6.