MADE was awarded this RFP project from the Mayor’s Council on the Arts to name and brand Lkld Arts. Because Lakeland checks all of the boxes for arts activities that patrons are looking for, we developed a vibrant modern logo and a campaign to show that Lakeland is a destination for The Arts. This campaign included social media, outdoor, print ads, promotional items, and a website that allows visitors to search and discover all of the arts opportunities the city has to offer.

AMERICAN ADVERTISING AWARD WINNER