With its upcoming 100th anniversary in mind, the Plant City Chamber of Commerce was looking to refresh its brand. The centennial was a perfect milestone to update the look to reflect its growth and reposition its role as passionate advocates for local businesses instead of party planners.

Their new family of logos and tagline provides consistent and recognizable branding for the chamber and its community events while paying professional homage to what Plant City is most known for—strawberries.

AMERICAN ADVERTISING AWARD WINNER