The Yard On Mass.

Naming & Branding

Branding > Logos > Video > Websites

We had a blast concepting the name and developing the branding components for The Yard On Mass! Their fun personality really shows through in their eclectic colors, launch video, landing page and branded materials.

The Yard On Mass is the backyard party your neighbors won’t complain about. You don’t need an invitation, because everyone’s welcome! The Yard is the perfect spot for old friends and new to gather for eclectic food trucks, craft beer, a glass of wine or a refreshing cocktail. Relax on the patio with live music, take part in games on the lawn, or host an event. It’s Lakeland, Florida’s new community backyard!