As President and a Principal of MADE, Michelle brings more than 25 years of experience in the marketing and advertising industry. She started her career with a regional ad agency before graduating college and cut her teeth working on national brands such as McDonald’s Restaurants, General Motors – Cadillac and VISIT FLORIDA. Michelle understands how to navigate the wide variety of needs for her clients while keeping the agency operations running smoothly. Her experience has proven to be valuable time and time again with organizations of all sizes. She partners with her clients to create effective campaigns and brand-building executions that produce results.
Michelle received her B.S. in Marketing from University of South Florida. She recently served as Board Chair for the Lakeland Chamber of Commerce, is a Past-President and Hall of Fame Award recipient of The Lakeland Rotary Club, a graduate of Leadership Lakeland Class XXIX and Leadership Polk Class IX, was Chair for Leadership Lakeland Class XXXVI and Class XXXIX, was named the first Southeastern University Forum Leader of the Year, and received the American Advertising Federation Silver Medal Award for her contributions to the advertising industry and extensive community involvement. Her volunteer and business acumen also earned her the the Lakeland Chamber HONORS Businesswoman of the Year award. Michelle is frequently a featured speaker on topics such as branding, marketing, social media and women in leadership.
When it’s time to decompress, you can find Michelle hiking in the North Georgia mountains or taking in the sights of her favorite city – the Big Apple.