The Shippers Group sought a creative way to generate new leads and awareness for their packaging services, sharing with potential clients how using them can save time, money, and company resources. MADE helped bring their vision to life through a two-month content campaign. Best part? We kept their outside cost at zero dollars.

The campaign utilized social media channels, YouTube, and their website via blog posts, landing and thank you pages, a website banner, and various calls to action. The campaign included assets such as a downloadable packaging checklist, an automated email drip, targeted email blasts, and supporting videos and social posts, to name a few. Check out the details below of how this cost-efficient, organic campaign added over $4m in potential business to their sales pipeline.